Global experience leadership
I have led experience design initiatives across 40+ international markets, deciding what must be shared and what markets configure locally.
Design leadership
Design Leadership & Organizational Impact
I practice leadership as alignment, evidence and scale: setting experience direction across global markets, and making design decisions that hold long after a project closes.
Highlights
Facilitation at scale
I facilitate cross-functional workshops and design sprints that converge product, engineering, analytics and market stakeholders on one direction.
Influencing product strategy
I shape roadmap priorities through customer insight, care-contact evidence and experiment results rather than opinion.
Partnership with engineering and analytics
I work inside delivery, not adjacent to it — pairing on feasibility, measurement plans and release slicing.
Scaling design decision-making
I build systems, governance and critique practices so quality holds when teams change and markets multiply.
Community
Community & industry contributions
Speaking
- H&M Tech Academy speaker
- Miro collaboration sessions
- Design knowledge sharing programmes
Conferences
- Figma Config
- PUSH Munich
- UXIndia conference
- UX and product design events
Mentorship
- ADPList mentor
- H&M design mentor
- New joiner coaching programmes
Hiring & talent development
- Design interviews
- Portfolio reviews
- Candidate assessments
- Design career guidance
Community building
- Internal design communities
- Knowledge transfer initiatives
- Design critiques
- Team learning programmes